High School Prophecy Essay Example for Free

High School Prophecy Essay Life is an exciting, mystical, powerful and romantic adventure in the modern WORD. As we face life, how would we imagine the success of ourselves? We should prepare to face another chapter of our life in the future. Ten years from now I can imagine myself being an administrator of a famous school waiting for my promotion as a division superintendent staying in my own beautiful mansion living in a comfortable life. As I traveled along the shores of the Philippines I couldn’t shut my ears off listening to a beautiful voice inside araneta coliseum oh! It is the nightingale of our school way back when I was in high school, Beverly Rose Mangubat. I couldn’t believe she is now one the most popular singers in the Philippines. Then when I went back to the cruise ship where I am riding I saw a beautiful woman, my eyes sparkled as I saw Ann Maurice Branzuela now a very successful maritime officer. Then I departed the ship and preparing myself to drive off the road with my beautiful BMW. I went on a conference with the different school administrators in the province; I couldn’t help but laugh watching the one and only guy during our high school days who is now an administrator of the newest university in the province Jhon Oneal Collamat, so called to be one the most eligible bachelor in the Country. As I traveled the road way back home, I suddenly stopped and glanced at a huge skyscraper; which is also a bank, and my heart was jumping when I found out that it was Carlyn Mae Tamayo who owns it the math wizard during our time. As I opened my computer at home a new webpage was found, I couldn’t get my eyes staring on the screen as I read the name Jesha Mae Roflo— she was the founder. Don’t even think about it when she even made a virus to hack computers herself. Wow! Life is really amazing. We need to imagine our success to have an excellent future!

Analysis of Starbucks and the coffee industry

Analysis of Starbucks and the coffee industry Starbucks is the worlds largest and most popular coffee company. Since the beginning, this premier cafà © aimed to deliver the worlds finest fresh-roasted coffee (Starbucks Heritage, 2010). Today the company dominates the industry and has created a brand that is tantamount with loyalty, integrity and proven longevity. Starbucks is not just a name, but a culture. Extensive research has provided keen insight as to why the entity has become the multibillion dollar empire that it is. The company has received many high accolades also, for their quality products as well as their commitment to the community, their partners, and the environment. BACKGROUND Starbucks was founded in 1971 by teachers Jerry Baldwin and Zev Siegl, along with writer Gordon Bowker. Coffee first originated in the Moslem population before making its way to Europe in the 1600s. It eventually became the beverage of choice at meeting places where intellectuals would converge, and was recognized for both its sociability and taste then, just as it is now. (Starbucks and the lifecycle of specialty coffee: An industry evolving, 2010). The foundation of this commerce is one Starbucks strives to keep although the business has come a long way from the modest storefront it began as. For over 15 years the company was based solely in Seattle, Washington but has since evolved into an international giant with over 16,000 locations in more than 50 countries. The growth of the company has been simply phenomenal, with approximately 1,000 stores being added to its chain each year for the last decade. Howard Schultz, who is now the current chairman, president and CEO of the compan y, was indispensible to this expansion and has been instrumental in establishing the development of the coffeehouse as we know it today (Starbucks Timeline and Heritage, 2010). One of the most critical components a business should have is a vision and mission statement. According to an online article, these pieces of information are defined as the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization (Unleashing the Power of Purpose, 2010). Starbucks has adopted a mission statement that aims to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time (Starbucks Mission Statement, 2010). Further, there are six governing principles the company adheres to in an effort to fulfill their purpose and intentions. They are: To provide quality coffee. To treat partners with respect and dignity and to embrace diversity. To create a relationship that is satisfying and uplifting for customers. To produce a store ambiance that is comfortable and enjoyable. To nurture, protect and invest in the community. To provide accountability and favorable rewards to shareholders. The application of these values has helped Starbucks launch to its current status as being one of the best 100 places to work, according to Forbes magazine, with an astonishing 140,000 employees. Outside of the local neighborhood, Starbucks can be found in airports, malls, supermarkets, and even bookstores all around the globe. Like most other companies, Starbucks relies heavily on its investors to help fund business operations, generally through the stock market, and can be found on NASDAQ under the symbol SBUX. Until 2008, profitability was on the rise but has since decreased due to downfalls in the economy and impeding competitors such as Dunkin Donuts, BIGGBY, and Caribou Coffee. Cost reductions and improved operating efficiencies alone would not be enough to boost sales in this economy. Improved customer service and the ability to aggressively differentiate and innovate have kept Starbucks ahead of their competition. Starbucks saw customer satisfaction scores increase by 10 percent as a result of their efforts to improve customer service. Some changes include more focus toward in-store offerings, simplifying the demands on the partners, raising the already-high standards for beverage and food offerings, and an overall in-store experience (Starbucks Investor Relations, 2010). Despite tough economic times, the company had an impressive finish in 2009 with approximately 21,600 shareholders, $562 billion in operating income, and net revenues totaling $9.8 billion. As of October 8, 2010, the current stock price was $26.07 a share with a 52 week high of $28.50 and a low of $18.69 (Market Watch). Starbucks is expected to continually recover from their losses and is estimated to grow even more over the next few years as illustrated below (Bloomberg Business Week, 2010). Quarterly Earnings Estimates STARBUCKS CORP (SBUX) EPS Earnings Per Share Pre Exceptional Q1 2011 Starbucks Corp. reported 3rd quarter 2010 earnings of $0.29 per share on 07/21/2010. Quarterly Revenues STARBUCKS CORP (SBUX) Q1 2011 Starbucks Corp. had 3rd quarter 2010 revenues of $2.6B. This bettered the $2.5B consensus of the 16 analysts covering the company. This was 3.0% above the prior years 3rd quarter results. Reproduced from Bloomberg Business Week. One of the reasons Starbucks is dominating the coffee industry is due to their willingness to take risks and try out new ideas. An example of just how popular Starbucks has become is evident after a quick Google search produced well over 5 million hits, with products ranging from the handcrafted beverages many have grown to love, to merchandise and gift cards. The company continues to offer new products, such as whole grains and the use of other wholesome ingredients in their brands. They have also changed portions of their food offerings to simplify recipes and remove artificial trans-fat, high-fructose corn syrup, artificial flavors and dyes (Starbucks Nutrition, 2010). In-store products include fresh food, music, and the very popular Tazo Tea which is a label purchased by Starbucks in 1998. Starbucks has also increased its trademark and now promotes ice cream, ready-made mixed drinks, and VIA, an instant coffee that is manufactured through the companys own roasting facility (Starb ucks Profile, 2010). ORGANIZATIONAL STRUCTURE AND CULTURE After conducting eight interviews, there was a general consensus that the Starbucks hierarchy ranged from immediate supervisors to higher management officials. Some employees interpreted organizational structure to be a form of the way management divides duties and responsibilities amongst employees, while others considered it to be teamwork, meaning, when everyone comes together to meet the same goals; the unique way business is conducted; and the flow/channels of the company and management impact. These definitions go hand-in-hand with organizational culture. In the book Organizational Behavior, authors describe such a climate as the shared knowledge within an organization regarding the rules, norms, and values that shape the attitudes and behaviors of its employees (Colquitt, Lepine, Wesson, p. 557). Some of the components involved in the culture of an organization are observable artifacts, espoused values, and basic underlying assumptions (Colquitt, et al., p. 558). Together these three elements makeup what can be related to as being the body of an organization. For example, what a person sees through images and logos helps to distinguish one brand from another. Further, the physical setup of an establishment often sets the atmosphere or tone which tends to decipher a company from being an office, department store, mechanics shop, or in the case of this study, a coffeehouse. Some Starbucks are more casual such as in medical establishment or movie theater, whereas other places require a little more sophistication such as in a courthouse. Additionally there are usually bulletins, replicas or other signs on the walls of the business that speaks the unique language of the respective location. There might also be organizational charts displayed, which is a drawing that represents eve ry job in the organization and the formal reporting relationships between those jobs (Colquitt, et al., p. 527). When a person walks into a Starbucks it is clear that you have just entered into a cafà © that is designed to be a tranquil meeting place for family, friends, students or even business partners. LEADERSHIP ROLES RESPONSIBILITIES At Starbucks, employees feel the atmosphere is relaxed, upbeat and/or energetic and most thought working together as a group was encouraged. They also appear to have a clear understanding of leadership and what it entails, although not everyone agreed management styles were the best. Several interviewees thought management appeared arrogant and demanding at times, while others thought the complete opposite of their managers defining them as being friendly, caring and considerate. While most interviews had distinct and varying responses, it can be said that every person believed they were valued and appreciated. Many also felt they were a part of the decision-making process at times, where their thoughts and opinions on a particular issue were gathered, although the final decision still lay with management. One type of occurrence that displays this level of commitment to employees was the implementation of Optimal Scheduling which is the result of an employee request. The initiative of the program was to enhance the existing flexible work schedules to allow opportunities for a more regular arrangement, complete with a consistent timetable and increased hours to those who were available. It also allowed customers the opportunity to develop relationships with staff which is a part of the Starbucks vision, to connect with its customers beyond making a perfectly blended drink (Starbucks Newsroom). STRESS FACTORS COPING MECHANISMS An overall satisfaction with ones current position was the general consensus obtained from the dialogue as well. Most considered their rate of pay to be less than desired and unable to meet long term goals. A lot of the discussions were with college students who favored upward mobility whether through Starbucks or elsewhere. Aside from pay, stress seemed to be high on the list of reasons for being dissatisfied also. Stress is defined as a psychological response to demands that possess certain stakes and that tax or exceed a persons capacity or resource. Such demands are referred to as stressors while the negative consequences are considered the strains (Colquitt, et al., p. 144). Most of the stressors at Starbucks was caused by issues with partners, budgets, or performance. Role overload was another factor that seemed to affect many of the managers interviewed due to pressure to get daily tasks done in a timely manner, such as paperwork and conference calls. There were also a lot of unforeseen assignments like equipment malfunctions and call-ins. While some stress is an everyday part of life, excessive stress interferes with ones productivity and reduces a persons physical and emotional health; therefore, it is vitally important to find ways to help keep it under control. Some steps to help reduce stress and avoid pitfalls while at work include taking responsibility for improving your physiological and psychological well-being, identifying negative attitudes that add to the stress at work, and learning better communication skills to ease and improve the relationships with management and coworkers (Stress at Work, n.a.). ORGANIZATIONAL STRENGTHS Customer Loyalty Service Customer service at Starbucks is actually a culture type focused on service and quality (Colquitt, et al., p. 562). In addition to the vast presence in the United States, the company has 9,000 international coffeehouses in almost 40 countries. It seems that no matter where they serve, their reputation for fine products and services remains intact, as well as their brand preference and strong customer base. By extensively training employees for at least twenty hours prior to full employment, Starbucks maximizes employee responsibility and attentiveness in an effort to decrease wait time for its customers. Furthermore, by closely tracking consumer needs and wants, Starbucks is able to introduce more popular products with less time between presenting new items. By decreasing wait time and increasing choices for customers, Starbucks increases loyalty among current regulars while simultaneously attracting more consumers. Another cornerstone for Starbucks success is the opening of additional stores in various communities. By adding more locations, the frequency of visits by supporters is usually also maximized, especially since the Starbucks label is already so popular. In addition, many of these new stores are being developed with a drive-thru for double the convenience. With this, Starbucks is targeting a particular segment of its customer base that is comprised of professionals and on-the-go parents. To measure the effectiveness of these strategies, Starbucks continuously compares data between newly opened stores and existing stores, trying to increase the profitability of both units while maintaining a steady growth rate. This pattern can be outlined by the Service Culture Process which starts out with service-oriented leadership behavior that impacts both customer and employee attitudes. If favorable, sales would likely increase as a result of high performance (Colquitt, et al., pp. 562-564). Employee Retention Job Satisfaction As the old saying goes, you are as strong as your weakest link. This belief seems to be highly recognized by Starbucks as they remain adamant about investing in their staff providing them with training, benefit packages, and other opportunities to advance. Since most of the advertising stems from inter-relation between staff and consumers, Starbucks is able to expend more of their budget on educating their staff which in turn influences both quality and quantity. Such a plan also strengthens the work environment, creating an atmosphere where workers are confident about their knowledge, skills and abilities regarding the products they serve. It is also a reason why their employees continue to feel valued and appreciated which is one of the two top reasons people work for the company. The other reason is that employees feel the teams at Starbucks are very enthusiastic (Hammers, 2003), and a happy employee typically makes a happy customer. Another explanation as to why Starbucks employees remain with the company is their great compensation and competitive benefits packages which are available to both full-time and part-time workers. In fact, the corporate staff is very forward thinking and believes offering healthcare benefits would attract a higher quality of employees which, consequently, would cause the turnover rate to decrease. Time has proven this strategy to be true. For example, at the time of inception, the turnover rate for retail or fast food ranged between 150% and up to as high as 400% a year but for Starbucks it was only 60% at the barista level and 25% at the managerial level which is the lowest in their industry (Schultz, p. 128). Starbucks employees also benefit from the Bean Stock incentive which is the offering of stock ownership to all workers. It is a really good way to get employees involved in the equity of the business, and even more reason for each individual to strive for success and treat cus tomers with exceptional service (Colquitt et al., p. 135). Strong Financial Foundation With its strong financial base, Starbucks is able to undertake new business ventures much more frequently than other companies. This is largely due to its investors who have been able to buy company shares since 1992. At the time, shares were $17 each, today the rate of exchange has increased by more than half which is a great benefit to shareholders. Stock can be purchased through a broker or via a direct buy. Additionally, over 20 analysts cover Starbucks earnings and an estimated 10,000 shareholders attended the companys annual meeting in 2008 (Investor Relations, 2010). Today, the company has well over 20,000 shareholders with little signs of slowing down. The company is also very committed to corporate social responsibility, to include their economic, legal, ethical, and citizenship expectations of society (Colquitt, et al., p.244, p. 524). They were the only restaurant and cafà © named as being one of the most ethical companies in the world (Ethisphere, n.a.), and has been on the list for many years. There are governing principles and charters specifically designed for these efforts which are to be strictly upheld by a team of 11 members that makeup the board of directors (Starbucks Corporate Governance, 2010). ORGANIZATIONAL WEAKNESSES Store Closures The mission to nurture one neighborhood at a time started to dwindle when over 600 Starbucks stores closed, causing the company to lose revenue and layoff thousands of workers. Undoubtedly, employee morale is not as high as it once was due to the fear of losing ones job. It has been said that The economic crisis is eating in to high-end coffee consumption, as Starbucks found out in its fiscal first quarter (Ahrens, 2009). At the time, reports revealed the coffeemaker would lay off up to 6,000 employees at its stores and let go another 700 non-store employees, half of which would come at the companys Seattle headquarters. First-quarter revenue at the coffee giant was also down 6 percent and earnings were down a venting-sized 69 percent. Additionally, the plan to open 140 new stores in the U.S. and 170 new stores internationally went down from its earlier goal of 200 and 270, respectively. Capital expenditures were expected to face at least a $100 million cut (Ahrens, 2009). Fierce Competition Since the economic downfall, customers are moving away from paying gourmet prices and are purchasing from other chains to include gas stations. Many consumers state they experience the same taste they crave without the steep prices. Starbucks competitors in the coffee beverage sales include Dunkin Donuts, BIGGBY Coffee and Caribou Coffee, as mentioned previously, as well as 7-Eleven, McDonalds, Panera Bread, and Einstein Bagels. Competitors such as McDonalds and Dunkin Donuts not only have extensive menus, but also the financial resources and position to leverage their strengths to threaten Starbucks profitability. In terms of perception, 7-Eleven and Dunkin Donuts provide coffee in a no-nonsense fashion, which attracts customers who are extremely price sensitive. Caribou Coffees environment is similar to that of Starbucks because of furniture, free internet, and cozy surroundings, but their lack of market expansion has prohibited them from gaining the notoriety Starbucks has achieve d. Finally, BIGGBY Coffee is in the middle ground where the likes of Dunkin Donuts and Caribou Coffee separate themselves (Bhaskar, 2009). Lack of Advertising In times past, Starbucks did very little advertising but relied on the infamous word-of-mouth approach to getting news out about their company. Most information came through the use of relation theory, mainly the relationship with staff. For example, no matter which market it entered, Starbucks did not advertise. Instead, broadcasts came via the reports of employees, and consumers quickly followed suit. Ads can now be seen on billboards and through social media, such as Facebook and Twitter, allegedly due to the drop in sales the coffeehouse experienced (Advertising Age, 2010). Financial Uncertainty As mentioned in the interviews, a lot of employees felt their salary was less than desired. At this time, there may not be much that can be done in this area, but the issue is still a factor nonetheless. The average barista salary is $8.64 per hour and shift supervisors earn about $10.68 per hour. The average salary for store managers is $42,698 per year (Starbucks Salaries, 2010). IMPLEMENTION PLAN RECOMMENDED CHANGES Starbucks is an organization that is on the move. However, no organization is exempt from implementing critical changes that can impact the growth of the organization. When organizations become as large as Starbucks, sometimes the focus and mission statement can be pushed to the side due to trying to keep up with the demand. Other times, there are situations beyond ones control, such as the financial woes the company experienced at the start of the recession a few years ago. One of the things Starbucks did to help revamp the business was create a website that encouraged public comments about changes they would like to see in the company. The page is located at www.MyStarbucksIdea.com and has been instrumental to developing innovative differences at the company. For the purposes of this assignment, other avenues the company may utilize are suggested below. More Programs In an effort to build upon an already exciting environment, Starbucks can liven the atmosphere even more with offering Band Performances and Poetry reading nights. This would be a bonus for the company since a lot of its competitors do not have such a setting available to them. They could utilize local musicians which would add to the companys desire to invest in the community. In addition, the implementation of Awareness Month is an option where a special drink is developed each month and every time someone orders the beverage, proceeds go to awareness charities such as a breast cancer, diabetes, or sickle cell foundation. In an effort to boost sales and promote the existing Going Green Goals of the company, daily discounts could be provided to customers who bring in their own coffee mug. The initiation of these options would give Starbucks an edge on their competitors without decreasing the product eminence Starbucks is known for. More Advertising Instead of relying on partners to do most of the advertising for the company, perhaps its time for Starbucks to spend more dollars in this arena to inform the public of their good will, as well as the great programs that are available to them. The business is very committed to the environment, and recognizes both the economic and societal need to invest in products that can bring about changes to the ecosystem. Starbucks strives to lead this effort and aims to produce cups that are purely ecological by 2015 in addition to conserving water and energy use, building greener stores, and making recycling a mandatory part of daily transactions. Other specialized efforts include RED which helps to fund medical supplies needed for HIV patients in Africa; Starbucks Foundation, a literacy program in the US and Canada; and Ethos Water created to fund clean water in countries that are less fortunate (Starbucks Shared Planet, 2010). Training Incentives An implementation plan should not be limited to the products that make up the coffee franchise conversely; the coffee franchise must ponder on innovate ways to keep up employee morale too. For example, there was an incident with an employee who felt lack of routine training created a very tense situation when a drink that should have only taken five minutes to make took 20 minutes. It was stated If you dont use it, you will lose it, and that is exactly what happened when the need to make a drink on a machine that hadnt been used in six months arose. Perhaps things would not have taken as long if other teammates were available, but several of them called in sick, leaving the interviewee to fend for himself. This is a classic example of role ambiguity and also the result of time pressure, a work challenge stressor that occurs when there is a sense that the moments available is not enough to perform the task at hand (Colquitt, et al., p. 146). Some of the ways Starbucks can alleviate this type of event from occurring again is by offering more training sessions at each store weekly, bi-weekly, or at least monthly, so that ones thoughts on how to make beverages are kept fresh. Additionally, the development of incentive programs where employees are rewarded for their ability to make drinks faster than their co-workers; their ability to master items found on the menu; and/or their ability to decrease customer wait time may prove to be beneficial. Rewards would include cash and gift-cards outside the Starbucks chain such as for the movie theater or gas station. More Management Accountability When the CEOs of Chrysler, Ford, and GM flew private jets to plead their case for more taxpayer dollars, the public was livid! Since then the executives have agreed to give up this luxury as well as take pay cuts to help balance the needs of their company (Big Three CEOs, 2008). In response to the financial distress of some of its employees, Starbucks can help fund some of the salaries of those at risk of losing their jobs by following such a plan, which may even keep more stores open. The company could even play around with the idea of offering lower stock prices to boost shareholder interests even more. It was also mentioned that managers get bonuses, so one thing Starbucks could is restructure the bonus program for top managers, at least until profits are steady, and to only award them based on how well the store is performing. Such a plan would work in reverse order too, if a store is not functioning properly, the bonus should be lowered or unavailable all together. By basing bon uses on this strategy, it might encourage the manager to devote their attention on increasing sales by being involved on the floor more, and assimilating with customers versus just doing office work. SUMMARY CONCLUSION Starbucks is known across the world as being a well-built global brand of coffee. As with any company, their main and goal is to increase profits. They achieve this by training their partners to provide coffee lovers with a great experience. Over the years, the company has been recognized for valuing their employees and consumers so profoundly, that it helped to shape them into one of the largest coffee entrepreneurs in the world. They are continuously chosen for being a great place to work. Competitors seem to only fuel Starbucks expansion, strengthening their ability to stand out from all the rest. Employees receive innovative training to ensure they are working at their full potential, and to be passionate people who take pleasure in serving great tasting coffee. In order for Starbucks to remain successful, they must focus on a variety of strategies to maintain their competitive edge, and constantly reinvent products to stay on top of the coffee business. One of the secret to Star bucks success is the opening of new stores in neighborhoods, malls, grocery stores, making it convenient to partake of the Starbucks experience. Management also takes pride in work specialization, and strives to create an atmosphere filled with individuals who are masters at brewing the perfect cup of coffee. Extensive training is provided for all managers in an effort to pursue and achieve the ultimate goal of being the premier brand of coffee that is respected all around the globe. Starbucks is adaptable and knowledgeable when it comes to furthering their profits and market share, and they have a number of capabilities which separates them from other specialty coffee retailers. Howard Schultz, the chairman, president and chief executive of Starbucks, says that a great leader knows how to demonstrate vulnerability, because that will bring people closer to you and show people the human side of you. (Bryant, 2010)

Charles Dickens Hard Times :: GCSE English Literature Coursework

Charles Dickens' Hard Times When we think of hard times in today’s world, our thoughts might consist of the number of days before we get paid, an argument with our spouse, or simply that our car is not operating so great these days. Most people today can not begin to imagine what hard times were like during the Industrial Revolution. In nineteenth century England, hard times to the factory workers may have consisted of watching one’s nine-year-old child tied to a machine in the mill for fourteen hours a day. It is no wonder why the writers of this period protested society through the voices of their writings. One of the greatest of these writers was Charles Dickens, who made his voice of protest through a literary masterpiece known as Hard Times. There are many aspects of Hard Times, and Dickens manages to capture what life was like for all of the social classes of his day through each individual character with his protests against the horrible ways in which people were treating one another i n the times that truly were hard. Dickens put a great deal of thought and research into all of his works, just as he did in Hard Times. As one writer states, â€Å"He visited Preston to get material for the industrial and trade-union aspects of the novel; a few weeks latter he began to collect circus slang† (Collins 29). He latter obtained the Educational Board’s series of questions for the examination of teachers in schools. On April 1, 1854, Hard Times appeared in a weekly journal, Household Words, which Dickens edited. Some people believe that Dickens â€Å"was determined to create a means where he could communicate his ideas on social reform so in 1850 he began editing Household Words† (Ford 16). One author states that â€Å"by 1851 the twenty-four page Household Words was selling 40,000 copies a week† (Gray 2). The weekly journal included articles on politics, science and history. To increase the number of people willing to buy Household Words, it also contained short stories and humorous pieces. Dickens also used the journal to serialize novels that were concerned with social issues such as Hard Times. The scene is a factory driven English town known as Coketown. The novel begins in a classroom where we meet Mr. Gradgrind, a wealthy parliament member, to whom the school belongs. Charles Dickens' Hard Times :: GCSE English Literature Coursework Charles Dickens' Hard Times When we think of hard times in today’s world, our thoughts might consist of the number of days before we get paid, an argument with our spouse, or simply that our car is not operating so great these days. Most people today can not begin to imagine what hard times were like during the Industrial Revolution. In nineteenth century England, hard times to the factory workers may have consisted of watching one’s nine-year-old child tied to a machine in the mill for fourteen hours a day. It is no wonder why the writers of this period protested society through the voices of their writings. One of the greatest of these writers was Charles Dickens, who made his voice of protest through a literary masterpiece known as Hard Times. There are many aspects of Hard Times, and Dickens manages to capture what life was like for all of the social classes of his day through each individual character with his protests against the horrible ways in which people were treating one another i n the times that truly were hard. Dickens put a great deal of thought and research into all of his works, just as he did in Hard Times. As one writer states, â€Å"He visited Preston to get material for the industrial and trade-union aspects of the novel; a few weeks latter he began to collect circus slang† (Collins 29). He latter obtained the Educational Board’s series of questions for the examination of teachers in schools. On April 1, 1854, Hard Times appeared in a weekly journal, Household Words, which Dickens edited. Some people believe that Dickens â€Å"was determined to create a means where he could communicate his ideas on social reform so in 1850 he began editing Household Words† (Ford 16). One author states that â€Å"by 1851 the twenty-four page Household Words was selling 40,000 copies a week† (Gray 2). The weekly journal included articles on politics, science and history. To increase the number of people willing to buy Household Words, it also contained short stories and humorous pieces. Dickens also used the journal to serialize novels that were concerned with social issues such as Hard Times. The scene is a factory driven English town known as Coketown. The novel begins in a classroom where we meet Mr. Gradgrind, a wealthy parliament member, to whom the school belongs.

Characterization in Harriet Beecher Stowes Minister without a Pulpit :: Harriet Beecher Stowe Minister Pulpit Essays

Characterization in Harriet Beecher Stowe's Minister without a Pulpit Harriet Beecher Stowe uses characterization and a tragic situation to portray the contrast of the bourgeois and the proletariat classes and the social movements within the class structure. The first character appearing in the story is a little girl whose mother has just died. The descriptions of her are vague, and the name of this child is not revealed until late in the story. Throughout the story, the little girl is referred to as â€Å" ‘ere,† â€Å"beautiful little girl of seven years,† â€Å"little girl,† â€Å"little one,† and â€Å"child.† Only when she is asked for her name do the readers learn that it is Eglantine Percival. Even after her name has been revealed, none of the characters use her name. This absence of a name indirectly reflects Eglantine’s position in society after her mother’s death. Stowe uses vague words like â€Å"child† to show the subordination of Eglantine as a result of Miss Asphyxia’s demands. Before Eglantine is taken in, she held a high status with her mother and brother Harry. Her mother dies, and her brother is taken away from her along with â€Å"money enough† to pay for her mother’s funeral. The loss of these material possessions must coincide with a loss of high status according to Karl Marx. Dropping from bourgeois, Eglantine falls into the proletariat status. She does not submit entirely to the social structure at first. In fact, she resents the work Miss Asphyxia demands of her saying that she â€Å"wants to play.† Eglantine still dreams of her previous leisurely lifestyle where she had no responsibilities, where flowers were beautiful, and where her mother â€Å"always brushed them [her curls] out everyday.† She refuses Miss Asphyxia’s authority on a few occasions, but her efforts end with her own tears and eventual obedience. As her possessions escape her, Eglantine becomes more and more submissive to Miss Asphyxia and more proletariat status-like. Contrasting Eglantine is her benefactor Miss Asphyxia. She is a working woman, older and stronger. Miss Asphyxia is a â€Å"working machine, always wound up and going.† She understood that â€Å"nature had made her†¦entirely for use.† She described herself having nothing but bone and muscle, purely with practical and efficient uses. The use of Miss Asphyxia’s name is quite interesting. The short story is unexpectedly named after her although it seems that Eglantine is the main character of the story. Characterization in Harriet Beecher Stowe's Minister without a Pulpit :: Harriet Beecher Stowe Minister Pulpit Essays Characterization in Harriet Beecher Stowe's Minister without a Pulpit Harriet Beecher Stowe uses characterization and a tragic situation to portray the contrast of the bourgeois and the proletariat classes and the social movements within the class structure. The first character appearing in the story is a little girl whose mother has just died. The descriptions of her are vague, and the name of this child is not revealed until late in the story. Throughout the story, the little girl is referred to as â€Å" ‘ere,† â€Å"beautiful little girl of seven years,† â€Å"little girl,† â€Å"little one,† and â€Å"child.† Only when she is asked for her name do the readers learn that it is Eglantine Percival. Even after her name has been revealed, none of the characters use her name. This absence of a name indirectly reflects Eglantine’s position in society after her mother’s death. Stowe uses vague words like â€Å"child† to show the subordination of Eglantine as a result of Miss Asphyxia’s demands. Before Eglantine is taken in, she held a high status with her mother and brother Harry. Her mother dies, and her brother is taken away from her along with â€Å"money enough† to pay for her mother’s funeral. The loss of these material possessions must coincide with a loss of high status according to Karl Marx. Dropping from bourgeois, Eglantine falls into the proletariat status. She does not submit entirely to the social structure at first. In fact, she resents the work Miss Asphyxia demands of her saying that she â€Å"wants to play.† Eglantine still dreams of her previous leisurely lifestyle where she had no responsibilities, where flowers were beautiful, and where her mother â€Å"always brushed them [her curls] out everyday.† She refuses Miss Asphyxia’s authority on a few occasions, but her efforts end with her own tears and eventual obedience. As her possessions escape her, Eglantine becomes more and more submissive to Miss Asphyxia and more proletariat status-like. Contrasting Eglantine is her benefactor Miss Asphyxia. She is a working woman, older and stronger. Miss Asphyxia is a â€Å"working machine, always wound up and going.† She understood that â€Å"nature had made her†¦entirely for use.† She described herself having nothing but bone and muscle, purely with practical and efficient uses. The use of Miss Asphyxia’s name is quite interesting. The short story is unexpectedly named after her although it seems that Eglantine is the main character of the story.

Spam: Junk Email Essay -- Research Papers E-mail Essays

Spam: Junk Email The fictional story â€Å"The Case of the Spam Stalker† was based on my research and interest in the topic of junk email or spam. I was able to think of this topic because of the unbelievable amount of junk email that I was receiving at my America Online email account. In fact, I received so much junk mail that I decided to switch to another account with Lycos. Because I was having so much of a problem with unwanted mail, I figured that there were many more people with this problem. Hence, I decided to do my research project on junk email, otherwise known as â€Å"spam†. Similarly, my story involves the main character having to switch her email accounts because of the increasing volume of junk mail that she received. Throughout the story, the character presents situations in which she is able to inform the reader of what spam is, where it comes from, how to get rid of it, and what the laws are concerning spam. In order to start this story, I first had to research. The majority of my research came from internet databases that I found through the James Madison University website. However, I also managed to find one book by Geoff Mulligan on the subject of removing spam. The major areas of my story that feature my research results are, I think, obvious. The first occurrence of my research appearing in the story is when the main character, Dorian, complains to her friend Tony about the amount of spam she gets at her AOL account (Dvorak). When Tony proceeds to explain to Dorian that if she upgrades to AOL version 8 then spam wouldn’t be a huge problem (Business Wire); and when he tells her how spam got into her account through message boards and member directories (Mulligan), are other examples... ...ces Using Filters, Other Tactics To Combat Spam.† Internet World. 19 Oct. 1998. Lexis Nexis Academic. James Madison University, Carrier Library. 1 Apr. 2003. . Hill, Steve. â€Å"Unwanted. Unwelcome. Unstoppable?: Lovely spam, wonderful spam!† Internet Magazine. Dec. 2001. Infotrac. James Madison University, Carrier Library. 1 Apr. 2003. Mulligan, Geoff. Removing the Spam: Email Processing and Filtering. Reading: Addison Wesley, 1999. Warner, Janine. â€Å"How much does spam really cost?† The Miami Herald. 10 Mar. 2003. James Madison University, Carrier Library. 1 Apr. 2003. .

Explain why it is important for marketers to understand the concept of branding Essay

Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company’s product or service from the competition (Jobber, 2010). In our developed economy the competition and the offer is so intense that it is fundamental to build a close relationship with both consumers and customers. That is what a brand does. Jobber (2010) defines a brand as â€Å"a distinctive product offering created by the use of a name, symbol, design, packaging, or some combination of these intended to differentiate it from the competitors†. Brands affect consumer’s perceptions and preferences, a brand is a quality certification and it creates trust and loyalty. Trough this essay we will explore why brand is important for marketers but also why it is important for consumers, we will then take in consideration the components of a strong brand and how to assess it. Finally we will have a look at the brand stretching strategy and its benefits and disadvantages . This essay will draw upon example from the soda market. Content. The American Marketing Association (AMA) defines a brand as †name, team, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of seller and to differentiate them from the other sellers†. Firstly, brands are now recognised as a key asset for a company and having a strong brand will ultimately add value to it by giving a platform on which to build a reputation. For example, the stock market value of the Coca-Cola company was around $136 billion in the beginning of 2008 and by the end of the year, in spite of the global financial crisis, it remained close to 140 billion while the net asset value of the business was only $11,8 billion (Brands and Branding). A brand in addition, will help the company to attract more investors because the high value means the company is successful and reliable. Secondly, marketers should also try to understand consumer behaviour and therefore how a strong brand will affect consumer perceptions and preferences and ultimately the customer’s purchasing decision. To highlight this concept. The following consumer testing example is referenced: Two matched samples of consumers were asked to taste Diet Coke, the market leader in diet soda drinks, and Diet pepsi. The first group tasted the drinks blindfolded and were asked to state a preference. The procedure was repeated for the second group, except that the test was with the recognisable brand. (Jobber,2010). The findings from the test made for interesting results: Of the 100 or so test subjects who were blindfolded, 51 of them preferred the Diet Pepsi and 44 the Diet Coke ( 5 person did not find any difference) but for the group where the brand were identifiable, only 23 test subjects preferred the Diet Pepsi and 65 Diet Cola. This findings clearly demonstrated the level of influence a strong brand name could have on customer perception of a product and therefore the final purchasing decision. In order to succeed, marketers need to understand the concept of branding to face the competition (Marketing Theory). New entrants in a market such as the cola soda market would have to compete with the most famous red can in the world and the founder of the Cola drink, Coca-Cola. Besides, this is what happened to Virgin Coke who failed to break Coca-Cola’s domination (Jobber,2010),for the reason that Coca-Cola inspires trust and let the customer shop with confidence because he knows that a can of Coke will satisfy his desires. In addition, it will embraced the competition by making the distribution easier for the brand and more difficult for the entrants. Marketers have to recognise that a strong brand will directly and beneficially affect company profit, hence a heavy investment is often made into the branding process. A strong brand will achieve, distribution more readily and will realise economies of scale, decreasing the costs of production and distribution (Jobber,2010). In addition, a brand will generate customer loyalty to a product with customers returning to a brand they trust (Brands and Branding) and customers who trust a brand will be less price sensitive because of a faith that a particular brand offers an expected level of quality and results, in short a premium brand can charge at a premium price . Finally a strong brand not only lends to customer loyalty but it also lends as a platform for brand extension (Jobber,2010). A brand extension is a brand strategy that consist of using the established brand name to launch a new product (Journal of Marketing). Strong brands enjoyed having impact on customers perceptions and an extended product will benefit from it. For example, the Diet Coke, Coke Zero, Cherry coke have all stemmed from the strong Coca-Cola umbrella brand and all have successfully been launched in the soda drink marke as a result. Consequently branding is important for marketers because it will make easier for a company to introduce a new product on the back of an established one therefore securing and growing company profit in terms of strong sales forged through customer familiarity and trust. Thus, for the reason stated so far we have come to understand why it is imperative for marketers to understand the concept of branding but what are the components of a strong brand? How can we assess a brand? The Brand equity and brand positioning must be taken in consideration as well. It is important to know that branding is not only about attracting new customers, thanks to a recognisable logo or a great advertising campaign but it is also about being known as the ‘only and legitimate choice’. In the energy drink market for example, with a plethora of product on offer such as Monster, Relentless, Rockstars ,etc. Red Bull is seen as the only one that ‘give wings’, the starp-line is globaly recognised and Red Bull has been seen for years as the only vodka mixer for european teenagers (marketingmagazine. co. uk). Hence branding is important for a company because an established brand and the products that fall within it, will have enjoy a sustainable market extended product life cycle. The Coca-Cola soft drink has been sold since 1895 for example. (thecoca-colacompany. com) Brands needs customers but customers needs brands as well. In developed economies consumers, have a massive range of choice. Therefore, a good brand should in reality represents a cutting edge in design or technology, a high standard of quality which will be what consumers loyalty influenced by (Brands and Branding). The brand, with its recognisable name or packaging, is making a promise that consumer’s expectations will be satisfied (Brand and Branding) so it allows the consumer to shop with confidence and it acts as a guide through a intense variety of choice. Another facet to this, is consumer identity – consumers look to certain brands as a way of projecting a certain image to others in society and brands play an important role in this. Using brands in this way, consumers carve out an identity for themselves which differentiates them in some way to others around them. This behaviour is strongly recognised for example by the luxury goods market. This industry serves to satisfy a consumer desire to project a certain sense of taste, wealth or fashion savy. For example, people who want to identify themselves to a certain economical class may choose to purchase a car from a premium brand like Mercedes, Audi, BMW, etc. ) or perhaps consumers who wish to portray a certain environmental awareness may choose to purchase an hybrid car. Branding positioning is about creating a unique and distinctive niche in the market place (Jobber, 2010). For an existing brand, the brand position will be defined by the brands strengths and weaknesses from a customer perspective vis a vis the competition (Holmereport. com) but for a brand building it will be the process by which you will enter in peoples mind (brandstrategyinsider. com). In order to succeed in positioning, brands needs to show clarity, consistency, competitiveness and credibility. Rita Clifton argues in Brands and Branding (2009) that â€Å" in an over communicated world, lack of clarity will substantially reduce effectiveness and efficiency†. During the last decade Red bull suffered from a lack of clarity. ‘Red Bull give you wings’ certainly but is it good for me? Why? When should I drink it? (marketingmagazine. co. uk). Nevertheless, even if the beverage must have faced some serious criticises about the ingredients contained that have been followed sometimes by the radiation of the can in some countries ( France finally capitulated in 2008, Lexpansion. com) , Red Bull has successfully engendered credibility through different strategies such as stretching. The three times victory of Red Bull Racing in F1 and the more recent Red bull Stratos stunt has built a consequent reputation and credibility. We can assess the position of a brand trough six elements: the brand domain, the brand heritage, the brand values, the brand assets, the brand personality and the brand reflection (Jobber,2010). The examination of those six elements will ultimately help increase the brand performance. By examining the brand domain you will know if the brand is efficient in the market in which it competes . For example, Red bull has three strong position. The Energy drink for extreme sports people, the energy drink and the drink as a spirit mixer (marketingmagazine. co. uk). Then the Brand heritage and the following four element are about creating clear advantages for the target consumers (Jobber,2010). So brand heritage is about the historical background of a brand. a brand which has been aroun for a while shows sustainability, reliability and a guarantee quality. This can be used in advertisement (Jobber,2010) or on the packaging. On the other hand, brand values is what represent and characterise your brand. â€Å"Red bull give you wings†. It gives you wings because you will be awake all night and you won’t feel tired at all, giving you confidence to achieve what you have never done before. In analysing your brand asset you will notice what differentiate you from the competition. This can be a logo, a design, a symbol, an image, a philosophy or an event†¦ (Jobber,2010). At the moment someone speak about a can of Red Bull you will automatically think about two bulls on a silver and blue can or you will think about your previous party or at a man skydiving from the space. Red bull exceeded the competition by consolidating its image of a confident dynamic and innovative brand. An other element of the framework is the brand personality. If the brand Red bull was a person who would it be? Surely a dynamic and adventurous indivudual who wants to discover the world. Finally, the brand reflection is †how the brand relates to self identity† (jobber, 2010). As we have seen earlier some people would purchase a Toyota Prius to identify themselves as ecologically aware. By assessing your brand with those six elements, the brand manager will have an overlook of the situation and it will give him clues to face some issues or to repositioned the brand. The brand equity is the value of the brand from customers perceptions of it. There are two kind of brand equity: The customer-based brand equity and the proprietary-based brand equity. The first kind is entirely about the customers perception of the brand; and the brand awareness and the brand image are two effectors of it. Jobber ( 2010) assumes that awareness is a pre-condition of evaluating a brand. By raising this awareness customers will go shopping in favour of a brand, they won’t go shopping to get a denim pants but to purchase a Levi’s pants for example. Brand awareness is also useful for low-involvement purchasing situations – purchases becoming habitual after a first satisfied experience with no research of information about the product because a relationship is already established. By increasing brand image through the marketing mix (Jobber,2010) you will consolidate your customer-based brand equity. The most common way to do this is by advertisement. A great advert from a brand will stay in customer’s mind by touching him emotionally or by delivering a clear message. Ultimately an association is created between the brand and the customers that will affect the purchasing. Lets remember the test with Diet Pepsi and Diet Cola. We could say that Diet Cola (Coca Cola) profit of a better brand equity than Diet Pepsi (Pepsi) because when the brand was known a preference was made toward a particular brand. On the other hand, proprietary-based brand equity is more about the attributes of a company to deliver value to the brand (Jobber,2010). It can be by its aptitude to distribute the brand, for exemple Mc Donalds which is the fourth most powerful brand in the world (wallstcheatsheet. com) sell ‘official’ drinks from the Coca-Cola brand product line ( Fanta, Sprite, Minute Maid, Diet Coke, Coke). It can also be by the patents of a company. For example new technology (Dyson), new pharmaceutical products all have a strong proprietary based equity resulting from an original patent. Tom Blacket in Brand and Branding wrote: â€Å"Brands with strong equity embed themselves deeply in the hearts and mind of consumers†. Consequently, a strong customer-based brand equity or a strong proprietary-based brand equity will increase the brand equity so it will help the brand to keep its position in the market and new entrants will struggle to defeat it. Moreover, the value of the brand will attracting more investors,consumers and solicitations. To conclude this essay we could have a look at a brand strategy such as brand stretching. A brand stretching occurs when a brand is used on a unrelated market (Jobber,2010). In terms of brand stretching, the Red Bull company is probably one of the best in this strategy. From the energy drinks to Formule 1 with the acquisition of Jaguar racing in 2005 recalled Red Bull Racing, passing by the football world with the purchase of the New York MetroStars in 2006 (renamed New York Red Bull) and the SV Austria Salzburg in 2005 (FC Red Bull Salzburg) or with the creation of Red Bull Records in 2007. We will focused on the most recent and very successful stretching of the brand: Red Bull Stratos. If you have an internet connection and if you are living in our contemporary world you must have heard or seen it ( 8 million live views on Youtube). In rare interview that Mateschitz, founder of Red Bull, has accorded he stated : â€Å"We don’t bring the product to the people, we bring people to the product. We make it available and those who love our style come to us†(thedrum. co. uk). With Stratos, Red Bull has demonstrated the brand’s famous link with extreme sport and innovation but it has more importantly created â€Å"the† buzz of the last decade and revolutionized the purpose of a brand and the relation between it and the customers. Red Bull Stratos has become an †I was there moment†(campaignlive. com). With all those stretching strategies Red Bull could have lost in credibility, make itself a bad publicity or got cannibalized but its all the contrary that occurred. Its reputation has been consolidated and it has promoted its cans very well. It has also improved the trust toward the brand. Summary. A closed trusted relationship will be created only if there is quality. This relationship will consolidate customers perceptions about the brand increasing loyalty and then the revenues. It is imperative to position your brand efficiently in order to successfully reach your target market . Therefore you will need to deliver a clear and consistent message, be competitive and have credibility. You can assess the strength or weakness of your brand by analysing its domain, its heritage, its values, its assets, its personality and its reflection. In improving it you will raise some brand equity that can be customer-based or proprietary based. By increasing your brand equity you will stay in people’s mind for long time and be able to face efficiently the competition. Conclusion. The success of branding resides in the importance that you have for consumers and in the process of creating and managing a brand. Having a strong brand will help you to face the competition, to introduce new product and to make profit. A brand also help the customers to choice between a wide range of offers and to identify themselves. In order to success you must conquer consumers mind to gain their loyalty by promising that their desires will be satisfied. Branding is all about trust. Last but not least, companies need to understand that a brand should be taken such as an investment and not a cost. Red Bull spend 30 to 40% of its revenue in marketing (marketing magazine).

Ruth case

In order to make the first cut in the list of potential countries, Hannah looked at the penetration strategy, market development, diversification and product development as a strategy for entering a new market. The unused variable that would be helpful would be the political stability, competition and the regulations that might limit the business growth. For research purposes the following were taken in consideration: Population, legal to import USA beef, affinity for American brands, consumer dining bits and amount of beef-eaters in that country.The exhibit number 4 was used to narrow the 200 countries to 33. My top 5 choices are different from Henna's. My choices are Germany, United Kingdom, Singapore, Spain and Bahamas. The main reason for this choice is because Germany is the national largest economy in Europe and has a very high standard of living, which increase the changes of success in this country. United Kingdom has very small political risk and their way of eating is simil ar to this country. United Kingdom also has affinity to American products. Singapore is growing very quick.Their standard of living Is very high and Is one of the most expensive Asian countries to live In. Spain GAP per capita Is the 8th largest in the world. Spain also has a very large population (over 40 million). Their beef eating habits are similar to US. The last one would be Bahamas because even thought Is small, it's a very tourist place. It's full of visitors all year long, increasing the chances of success for restaurants. Bahamas Is second to US In beef consumption. These five countries are meat eaters according to the US Census Bureau of 2012.