The Mentally Ill in Jail Essay -- essays research papers

The Mentally Ill in Jail The articles inform that more mentally ill people are in jail than in hospitals. According to statistics 159,000 of mentally ill are presently incarcerated in jails and prisons, mostly of crimes committed because they were not being treated. Some of them become violent and may terrorize their families and neighborhoods. Tragically, most of those instances of incarceration are unnecessary. We know what to do, but for economic, legal and ideological reasons, we fail to do it. The deinstitutionalisation of the severely mentally ill in the 60ties qualifies a as one of the largest social experiments in American history. In 1995, there were 558,239 severely mentally ill patients in the nations public psychiatric hospitals. In 1995, the number has been reduced to...

Governor of California

Based on the case, as governor of California, what types of power is Schwarzenegger likely to have? What types of influence tactics does Schwarzenegger appear to use? By Tuyen-Vu Comprehensive cases Schwarzenegger began weight training at the age of 15. He won the Mr. Universe title at age 20 and went on to win the Mr. Olympia contest seven times. Schwarzenegger has remained a prominent presence in bodybuilding and has written many books and articles on the sport. Schwarzenegger gained worldwide fame as a Hollywood action film icon. Case 1: Arnold Schwarzenegger: Leader of California? 1 .What words would you use to describe Arnold Schwarzenegger's personality? Do any of these fit into the Big Five taxonomy of personality? How might these personality traits influence Arnold Schwarzenegger's leadership skills? How might these traits have help Schwarzenegger get to where he is now? Schwarzenegger's characteristics will describe as: Internal: He bears his father bad treatments. â€Å"My hair was pulled. I was hit with belts. So was the kid next door. It was Just the way it was. Many of the children I've seen were broken by their parents, which was the German-Austrian mentality. They didn't want to create an individual.It was all about conforming. I was one who did not conform, and whose will could not be broken. Therefore, I became a rebel. Every time I got hit, and every time someone said, ‘you can't do this,' I said, ‘this is not going to be for much longer, because I'm going to move out of here. I want to be rich. I want to be somebody. ‘†[ He is affected by his family. They make he with strong expressive by his parents were very strict to take out his mind to be more and more rich. That is the first step to him contributed his dream at that moment. External: He is considered cheerful, good-humored and exuberant at school.He based on outside environment, his ability and favorite (interested in sport, especially in bodybuilder), to set a short goal – to be the Mr Universe in Europe. That already prepares for the long time goal – â€Å"The Mr. Universe title was my ticket to America – the land of opportunity, where I could become a star and get rich. † (Source: http:// en. wikipedia. org/wiki/Arnold_Schwarzenegger) Forward to his goal and try his best to get the best practice that leads to the good result, achieve the prize (second in the Mr. Universe competition, not having the muscle definition of American winner Chester Yorkton).Schwarzenegger know how to integrate all things as goal setting, leadership, power and influence, and personality to catch the success. He sets the clear and specific objectives with step by step: Win the Bodybuilder prize 0 come in US to be an famous actor0 be an governor in US government machine. Schwarzenegger likely to have? What types of influence tactics does Schwarzenegger appear to use? 3. How would you describe Schwarzenegger's leadership style using th e leadership theories covered in this textbook? What details of the case lead you to these conclusions? Is Schwarzenegger's leadership style likely to be effective?Why or why not? 4. Applying concepts from goal-setting theory, explain how goal have influenced Schwarzenegger's progression to the governor's seat. What aspects of the case suggest that Schwarzenegger is committed to the goals that he has set for himself? 5. Are there any â€Å"dark sides† to Schwarzenegger's charisma and leadership skills? What might these be, and how might they affect his relationships with others and his ability to govern? 6. How might Schwarzenegger's personality and leadership style help or hinder his ability to effectively negotiate with other parties such as the teachers' union?

Nucor Corporation Essay

Nucor Corporation is characterized by its owner? operators who take pride in their work and teams and as a result have created great profitability for a traditional steelmaker. Nucor is known for many things including its pay practices that base earnings on performance as well as the value and trust the corporation places in its employees. At Nucor employees are rewarded based on their effort, treated with great respect and empowered to make decisions based on their expertise and knowledge. Nucor is a unique organization among its rust? belt counterparts. To understand its success it is necessary to understand the leadership mentality, empowerment strategy, motivation and rewards base as well as its approach to change and innovation. All of these elements have turned Nucor into a desirable place to work with the potential for future success as it acquires new entities and grows. Leadership When looking at the Nucor Case Study, it is advantageous to discuss the leadership styles in relation to the Vroom? Jago Leadership Model as well as other concepts and issues of leadership. The initial leader to focus on is F. Kenneth Iverson, a former Nucor Steel President (1965? 999) and legendary leader. His leadership fostered the close? knit culture that exists even today. When Iverson and Sam Siegel, Financial Vice President, initially assumed leadership roles, they exhibited the AI Autocratic style at individual and group level in selling off many wide? ranging operations to focus on one area. They also made the decision to move corporate headquarters to where it is even today, Charlotte, NC. From that point leadership has continued to have a basis in the group with Nucor employees empowered to make decisions that will benefit the organization. Nucor Steel‘s leaders also exhibited other Vroom ? Jago leadership styles as they evolved to the present day. Iverson installed radical concepts giving employees better pay and real power exhibiting GII decision Style: willing to accept and implement employee decisions. Current CEO Daniel R. DiMicco uses a different leadership style when purchasing 13 new companies and instilling the unique culture in those new facilities. Nucor management, as a whole still focuses on the people in the front line of their business predominately using DI individual style leadership and GII group level decision style. Different perspectives of leadership also can explain Iverson and DiMicco. Both exhibit traits of charismatic leaders. The case study points out how employees are willing to accomplish tasks based on an emotional commitment to Nucor Steel. The example of electricians helping sister plants in another state on their own initiative shows, when crisis arose, the employees showed extraordinary behavior. All General Managers contact a new GM within 2 days of starting in a different factory, offering help, and meaning it. This behavior is unconventional, and counters to established norms in the current business culture. Only a visionary charismatic behavior from the leader could motivate such commitment. Leadership approaches discussed here point out that leadership is an exchange process with employees. A look at transactional leadership and transformational leadership helps further explain Nucor’s success. Transactional leaders help the follower identify what is done to accomplished desired results and ensure the resources are on hand to complete the job. Transformational leadership motivates followers to work for goals rather than on short term self-interest this leader is able to express clear vision and inspire other to accomplish that vision. Nucor’s management, in this case study continually exhibit transformational leadership attributes. When Nucor employees innovate themselves out of tight spots, the leader’s charisma has instilled this sense of value respect, and pride. The General Managers reaching out to the new GM shows leaders reaching out to help individual needs. These leaders allow the employees to rethink rational ways to correct problems, and do not intervene in work tasks unless people are sidetracked. The most important aspect of transformational leadership is charisma coupled with other roles. The deep emotional attachment to Nucor management is one facet of this style. These leaders also play the role of teacher, coach, mentor, reformer, or revolutionary further establish their transformational style of leadership. Power In addition to the various leadership styles and involvement of the employees and commitment to the organization there are different types of power between leaders and employees at Nucor. There is a lot of employee power at the Nucor Steel Company generating from the flat organization structure found within the company and the leaderships focus on employees. A standard joke in the company is that if you were a janitor and you got five promotions you would have the CEOs job. Unlike the pyramid structure that is found in other companies, at Nucor the CEO believes that he is the one who was at the bottom and he works for all the others in the organization. Power within Nucor, as in other corporations, comes from two places: interpersonal and structural. With the flat organizational structure at Nucor the majority of the power is interpersonal rather than prescribed by the organizational structure and layers of management. At Nucor employees have a large amount of power – specifically expert power. Expert power arises an individual has the ability to influence as a result of a highly valued expertise regardless of job title. Expert power is clearly exhibited in the case study when employees call upon each other (as in the case of the Hickman plant calling expert electricians from another plant) and when leadership entrusts decision making to employees. In addition to expert power, referent power is also common among Nucor employees. Referent power is based upon charisma – whether it is the charisma of the CEO or of the line worker, this type of power comes from interactions with others. Not only did Nucor leaders Iverson and DiMicco have structural power they also had referent power from charismatic leadership styles. Where interpersonal power results from expertise, attitudes and actions, structural power comes from the organizational structure itself. At Nucor with its flat hierarchy structural power is not the main source of influence or power. A type of structural power that is present is the decision making power of the employees. Individuals at Nucor have a broad range of decision making power as seen in the electrician situation. The decision making power is based on the premise that they will make the best decisions for the organization since their compensation depends on the organizational success. Motivation & Rewards When looking at the Nucor Corporation, it is important to understand why the employees are motivated to act the way that they do. Nucor has high job satisfaction which in turn brings improved job performance. This improved performance benefits everyone in the company instead of just management at Nucor. Herzberg’s two factor theory is utilized in the Nucor case study. The people from Nucor demonstrated there were motivators by traveling to fix a problem that was a great distance away. The people in this situation had achievement, recognition, and responsibility all in mind when they decided to take steps not required to help others in the organization. Achievement motivated the employees in the example because they knew that they were helping the company immensely and this would in turn help them. The recognition would be shown in their personal pay checks. The responsibility in this situation was the people agreeing to help out without any supervisors there to persuade them to go. Additionally, teams in Nucor’s situation are beneficial in motivation. People are willing to help one another because both people will be rewarded for a job well done. The mentality of â€Å"us guys† instead of â€Å"you guys† motivates people to form teams in a manner that is beneficial to the company. The hygiene factors in Nucor case does not apply to their company. The areas of dissatisfaction that most other companies face such as pay and security do not come in to account. The factory workers by percentage make a much more comparable amount to their managers in comparison to different companies. The primary reward for the executives at Nucor is financial compensation, including benefits. In their roles as executives, they naturally have many of what could be considered rewards by others in the organization. Autonomy, the ability to effect decision, and many other roles are a natural part of the role as an executive within an organization. The executive salaries are on average are a bit lower than average, while performance based pay is more and makes up more than 50% of total compensation. The performance? based component is primarily paid in the form of stock options and restricted stock. Options allow the holder to purchase the stock at a specified price, usually lower than market value. Restricted stock is direct partial ownership in the organization that vests over a period of time. These types of rewards are common among executives, as there is a direct correlation between how the company performs and the ownership stake the executive receives in the organization they have the ability to effect. The employee reward system contains both financial rewards (including benefits), as well as non financial. The average employee at Nucor makes $100k a year, 20% more than industry average. This reinforces the organizations belief that people are the backbone of the company, and further strengthens the commitment to try and retain its employees. One of the most difficult aspects to manage in the milling industry is the turnover and training of employees; Nucor has recognized this and used financial rewards to deter this from taking hold within its own organization. The employee also has intrinsic rewards available within the organization. They include: completion, autonomy, achievement, and personal growth. Moreover, they are all encouraged within the culture. This is most evident in the recalling of employees taking it upon themselves to help during a time of need. This allows them to grow, achieve a goal, make their own decision, and work until completed.

Difficult for the reader to feel much affection for the protagonist Essay

It is difficult for the reader to feel much affection for the protagonist in Wolff’s memoir. Do you agree? This Boy’s Life, set in America in the 1950’s, is a compelling memoir by Tobias Wolff, whom recreates the frustrations and cruelties faced throughout his adolescence, as he fights for identity and self-respect. During this period of time, America underwent major changes in the political and economic spheres, which in turn were responsible for its social makeover. Society in this time was geared toward family; marriage and children being part of the national agenda. The 1950’s was also an age of male dominance, where even if women worked, their assumed proper place was at home. Throughout the memoir, the protagonist, young Jack Wolff, makes it difficult for the reader to feel much affection towards him, as his actions prove to be troublesome and unruly. However, as the memoir progresses, Jacks struggle reveal the reasons for his actions which sequentia lly shape his character, providing the readers with understanding and sympathy towards his inexorable situation. The fraudulent lies and deceitful ways of Jack can be frustrating upon the reader; though we come to realise that he does this in order to be accepted by the people around him. Jack also engages in fights and unfaithfully betrays his best friend Arthur, although it becomes evident that he only does this in order to gain Dwight’s approval of him. The lack of a real father figure in Jack’s life has a profound impact on him and his desperate attempt to develop his identity, which further supports the readers’ emotions of sympathy towards him. Jack lies relentlessly in order to escape the grim circumstances of his childhood. His life is fuelled with emotional neglect and verbal abuse; Dwight, his indignant step father, being the foremost cause. He desires of transforming himself into the person that he truly wants to be; an image he believes will help him to belong and to be happy. The lies he tells are a constant source of comfort for him, as he relies on them to pr ovide stability and hope in his otherwise unstable life. â€Å"I couldn’t help but try to introduce new versions of myself as my interests changed, and as other versions failed to persuade†, demonstrates an essential part of Jack’s character, as he lies in order to fit in. His identity would change with the different people he met, in order to meet their expectations of him and to obtain their acceptance. This greatly contributes to the sympathy felt for Jack, as he renders the reality that he finds so difficult to accept as a young boy. Among many other lies  throughout the memoir, Jack has the intention of creating a new identity for himself. â€Å"It was truth known only to me, but I believed in it more than I believed in the facts arrayed against it. I believed that in some sense not factually verifiable I was a straight-A student†. At this point, Jack takes his re-creation of identity to a new level. Jack is completely aware of what he is doing, although he does not stop. His incessant lies and then believing that they are the actual truth continuously reoccur throughout the memoir. This serves to show his insecurity of who he was, and his imprudent belief that he had the ability to become something better than what he was. Jacks fabricated attempts to re-create â€Å"new versions† of himself, reveal his instinctive lying nature, thus contributing to the annoyance the readers occasionally feel towards him. However, it becomes clear that Jack is confused; he wants to belong. This misperception, and yearn to fit in explicates why feelings of sympathy by the readers towards Jack are inevitable. Jack is forced to live with his violent stepfather Dwight. Dwight cruelly exercises authority over Jack, in order to create a sense of dominance over him â€Å"Dwight would dump a pile of nuts on the floor of the utility room and put me to work with a knife and pair of pliers until he judged that I’d done enough for the night†. Because of this, Jack is determined to prove to Dwight, himself and the reader that he is not the person Dwight defines him as. Jack is not hurt by Dwight’s accusations that he is a thief and liar because â€Å"I did not see myself that way†. However, when Dwight calls Jack a sissy, Jack thinks of Arthur, who is his best friend and the biggest â€Å"sissy† in school, and remembers how the word sparked the fight between him and Arthur. Dwight treated Jack differently for a few days; with certain deference – â€Å"Dwight took the calls and explained that the papers had been ruined in a fight, adding that his boy Jack hung a real shiner on the Gayle kid.† This was the only time he expressed a genuine interest in Jack that bordered on admiration, rather than disgust. Dwight was always associated with hatred and negativity, but because of this certain deference after he fought, Jack felt a certain connection to him as a father figure. He felt as though he finally impressed Dwight, and even felt loved because of Dwight’s respect towards him. This discloses that Dwight’s actions had significant influence over Jack, as he continued to engage in these violent fights, in order to demonstrate his m asculinity to  Dwight. Jacks violent nature is driven by his belief that he has to prove his masculinity to Dwight. This attests annoyance within the reader; as Jack claims he â€Å"defined myself in opposition to him†, he ironically shares the traits of Dwight, such as violence and his desire to be regarded as powerful and masculine. However, Dwight’s deference towards Jack after he fought contrastingly draws sympathy for Jack from the readers, as it reveals his desire to belong; his desire to be loved. Jack’s friendship with Arthur plays a significant role in the re-creation of his identity. Arthur was recognised as a â€Å"notorious sissy†, and because of this Jack worried of the social implications it would consequently have on him by being friends with Arthur. â€Å"To put myself in the clear I habitually mocked Arthur, always behind his back, imitating his speech and way of walking, even betraying his secrets†, demonstrates Jacks desperation to acquire acceptance fr om others, even if it meant denying a part of himself- a friendship- that actually made him happy at times â€Å"but I had withheld my friendship, because I was afraid of what it would cost me†. Jacks betrayal of Arthur imparts anger in the reader, as he attempts to impress people who are not his real friends. However his confused identity and lack of self-confidence justify his disloyal actions, particularly because of the circumstances he was faced with at such a young age. Parental neglect plays an important role throughout the memoir. This is first evident in the text when Jack says â€Å"after all, he was in Connecticut and we were in Utah†, signifying the substantial physical and emotional distance between his birth father and himself. Fathers play an important role in their child’s upbringing and development. Due to this lacking in Jacks life, the responsibilities of growing up prove to be difficult for him, evident through his confused identity and troublesome ways. Furthermore, Rosemary’s ex-husband Roy plays a significant role in shaping the way Jack thinks and reasons, particularly from such a young and susceptible age. â€Å"I thought Roy wa s what a man should be†, reveals Jack’s naivety at such a young age; as Roy, abusive and indignant, was in fact the complete opposite of â€Å"what a man should be†. Wolff is once again faced with a man, Dwight, who abuses him and sets a terrible example for him. His violent nature plays a major part in Jack’s development, which ultimately forms his identity. Dwight’s actions have such an influence that â€Å"Jack† writes about Dwight’s voice being ever-present in  his head and own voice, even as an adult; even as a father. â€Å"I hear his voice in my own when I speak to my children in anger†. The sympathy felt by the readers for Jack is inevitable, as his brutal childhood is left with him for the rest of his life. Although Jack makes it difficult for the reader to feel much affection towards him on some occasions, the abusive, neglectful and violent experiences he is confronted with at such a young and vulnerable age conveys a sense of understanding, which in turn rouse feelings of sympathy towards young Wolff. Jack lies constantly; whenever he is presented with the opportunity to. This frustrates the reader is some instances. Generally though, reasons for this are understandable, such as his confused identity due to the violent and emotionally unstable life he lives. The violent fights he associates himself with, and the betrayal of his â€Å"best-friend† Arthur, leave the readers in a position to question whether his motives can be justifiable. However, these fights and betrayal are a reflection of his desire to be accepted by others, and the masculine, powerful man Dwight’s expects him to be. The lack of a real father figure largely affects Jack and all aspects of his character, from his deceitful ways, to his violent involvement in fights. Because of this, compassion and sympathy prevails over the occasional frustration felt towards Jack by the readers. In supposition, Jack is a helpless child seeking a happy life; an identity he is truly happy with.

Crimes of the Heart: A Case Study on Cardiac Anatomy Essay

Tiffany is worried about her newborn son. Ever since she brought Caleb home from the hospital it has been so hard to get him to eat and he seems to be breathing too hard all the time. At his one month check-up, the nurse tells her that Caleb has only gained one pound since he was born and Tiffany breaks into tears. Dr. Baker checks over Caleb in the exam room, taking extra time feeling and listening to his chest. After the exam Dr. Baker says, â€Å"When I listen to Caleb’s heart I hear an extra sound called a murmur. I want to use an echocardiogram and an ECG to get a good picture of all the parts of his heart.† After a full day of tests, Tiffany meets with Dr. Baker in his office. He explains, â€Å"After a careful review of all the information, I have discovered that Caleb has a hole in the heart muscle wall between his right and left ventricles. We call it a ventricular septal defect. That is probably why he has been so irritable and hard to feed. The hole is not very big, but he will still need to have surgery to repair it.† Although the thought of her tiny son having surgery is terrifying, Tiffany is relieved to know why things have been so tough at home. Short Answer Questions: 1. Caleb has abnormal heart sounds that tipped the doctor off to a problem. a. Name the normal sounds of the heart and indicate what causes these sounds. The two major sounds that are heard in a normal heart beat sound like â€Å"lub dub†. The â€Å"lub† is the first heart sound, commonly termed S1, and is caused by turbulence caused by the closure of mitral and tricuspid valves at the start of systole. The second sound, â€Å"dub† or S2, is caused by the closure of aortic and pulmonic valves, marking the end of systole. (STETHOGRAPHICS.COM) b. In relation to the normal heart sounds, when would you expect to hear the abnormal sound Dr. Baker heard? Explain your answer. When a valve is stenotic or damaged, the abnormal turbulent flow of blood produces a murmur  which can be heard during the normally quiet times of systole or diastole. (MED.UCLA.EDU). In relation to the systole and the diastole a murmur can be detected between the quiet times between the two. Normally, a murmur is a blowing, whooshing, or rasping sound heard during a heartbeat. (NIH.GOV)That is what Dr.Baker probably heard when doing the examination. 2. The defect in Caleb’s heart allows blood to mix between the two ventricular chambers. Due to this defect would you expect the blood to move from left-to-right ventricle or right-to-left ventricle during systole? Explain your answer based on blood pressure and resistance in the heart and great vessels. It goes left to right during systole. The difference is normally, oxygen-poor (blue) blood returns to the right atrium from the body, travels to the right ventricle, and then is pumped into the lungs where it receives oxygen. Oxygen-rich (red) blood returns to the left atrium from the lungs, passes into the left ventricle, and then is pumped out to the body through the aorta. But when an infant has ventricular septal defect it still allows oxygen-rich (red) blood to pass from the left ventricle, through the opening in the septum, and then mix with oxygen-poor (blue) blood in the right ventricle. (ROCHESTER.EDU) but instead when systole occurs the blood gets mixed because of the septum therefore heart needs to pump harder to ensure that enough blood with oxygen reaches the body. 3. When an echocardiogram is performed, the technician color-codes oxygenated blood (red) and deoxygenated blood (blue). a. In a healthy baby, what color would the blood be within the right and left ventricles, respectively? Right ventricle: deoxygenated (blue), Left ventricle: oxygenated (red) b. In Caleb’s heart, what color would the blood be within the right and left ventricles, respectively? Left ventricle: oxygenated (red). Right ventricle: will have mixed blood so it will be red and blue because the opening between the two ventricles has an effect similar to a connection between the atria: When the more powerful left ventricle beats, it ejects blood into the right ventricle and pulmonary circuit. (A&P book pg. 677) 4. What happens to Caleb’s systemic cardiac output as a result of his  ventricular septal defect (VSD)? Explain your answer. Caleb will produce lower cardiac output because a left-to-right shunt at the ventricular level reduces LV output by the amount of the shunt because of this the body’s compensatory mechanisms will increase intravascular volume because of this lowered cardiac output until LV end-diastolic volume is sufficient to pump both a normal cardiac output and the proportionate left-to-right shunt. (AHAJOURNALS.ORG) 5. Based on the location of Caleb’s defect, what part of the conduction system might be at risk for abnormalities? Well since Caleb has a hole in his heart muscle wall these parts of the conduction system might be at risk for abnormalities the SA node, AV node, bundle of His, bundle branches, and Purkinje fibers. (NIH.GOV 2) WORKS CITED STETHOGRAPHICS.COM http://www.stethographics.com/main/physiology_hs_introduction.html MED.UCLA.EDU https://www.med.ucla.edu/wilkes/Physiology.htm NIH.GOV http://www.nlm.nih.gov/medlineplus/ency/article/003266.htm A&P book pg. 677 ROCHESTER.EDU http://www.urmc.rochester.edu/encyclopedia/content.aspx?ContentTypeID=90&ContentID=P01829 NIH.GOV 2 http://www.nlm.nih.gov/medlineplus/ency/anatomyvideos/000021.htm AHAJOURNALS.ORG

West Wing Episodes Discussion Essay Example | Topics and Well Written Essays - 1000 words

West Wing Episodes Discussion - Essay Example In Episode 96 â€Å"Shutdown†, the Operating Budget of the Federal Government is   reduced to zero and the government is forced into a temporary shutdown after President Bartlett refuses to any further Budget compromises, which puts him in a very unfavorable position.   Without the operating budget, the Chief of Staff sends everyone home who is non-essential personnel, including non-national security and public safety employees.   In Episode 96 â€Å"Shutdown†, the Operating Budget of the Federal Government is   reduced to zero and the government is forced into a temporary shutdown after President Bartlett refuses to any further Budget compromises, which puts him in a very unfavorable position.   Without the operating budget, the Chief of Staff sends everyone home who is non-essential personnel, including non-national security and public safety employees.    Speaker Haftley begins turning the shutdown to his party’s favor by speaking to the press on t he White House lawn.   Press Secretary C.J. Cregg begins to recover some ground by addressing the White House Press core inside.   Meanwhile, Chief of Staff Leo McGarry attempts to talk to the President in his private quarters to convince him to sign a deal at 2 percent by midnight to stop the shutdown. But he doesn’t succeed and the shut down begins. Vice President Russell meets with McGarry and offers to speak with his former collegues in the House that includes Speaker Haftley and the Majority Whip, but McGarety refuses.

Price Competition between online retailers and High St shops Essay

Price Competition between online retailers and High St shops - Essay Example ive stores went up by 18 percent while those that practiced online sales along with convectional shop keeping experienced 2 percent decline in growth (Passingham 2013). In spite of the increase in demand for online transactions, the amounts customers have to pay for the products keep dropping; the mean value at the checkout is estimated to have reduced by over 10% since 2011. This is evidence that the online customers are using the convenience of online stores to shop for deals. Online shops have a competitive edge in that they can afford to sell their goods for considerably less than their high street counterparts do (Kelsey 2013). The latter have to account for the cost of; lease, security, staffing and myriad other costs of doing business and the higher overheads ultimately weigh in on their competitive advantage. For online stores, there is the added convenience of transcending geographical boarders; a clothing shop in London will be mostly out of bounds for customers living far from the city but the online one is open to anyone anywhere. This way, the customer base for online stores is significantly larger than that of high street ones (Kelsey, 2013). Firm’s like ASOS, which deals in both men and women’s clothes, have capitalized on the online marketing sector. Today, it is one of the most profitable clothing stores in the UK because of its online presence, which allows it to cater for the needs of next generations shoppers. Many of these are used to getting everything online and as a result, ASOS provides an opportunity for them to easily and conveniently access fashion accessories. They also provide services, which allow customers to â€Å"try on† the clothes online virtually which makes them even less likely to go for a high-end street shop. High street stores on the other hand have also upped their efforts to remain competitive in the quickly digitalizing market, one of the main methods applied is the opening of websites and online stores so they