The Walt Disney company, as well as its subsidiaries, are focused on a diversified worldwide entertainment market

The Walt Disney Company has a rich selection to produce its own products and attractions, making the company a highly competitive industry to expand into new markets and products lines. Their domestic and international market share demonstrates its great expansion and its location between the top players in its industry. The Walt Disney Company has multiple challenging threats that could lead to a negative impact of the business in the future. The company major threats come from its national and global competitors. The high competitions have sometimes imposed problems for the company to sustain its entertainment leadership. A new challenge emerged with the acquisition of Marvel; new acquisitions could affect the development of a company at its beginning by having unprofitable sales. Disney’s pressure in terms of creativity and innovation is other threat that must be surpassed to stay in this competitive market, and which Disney has done well so far. With the economic recession that is faced in this country now a days another common challenge might be employee retention. If you let go your employees they might leave and work in a competitor within the industry, giving out crucial information from the company. Walt Disney Company goal has been and will always be â€Å"To make people happy† and â€Å"to be creative† Since 1923 to the present the company has been producing films and contents for different age people. The company’s ability to invoke a feeling of â€Å"eternal youth† is clearly present in all of its content; so generally I can say the company has been doing an excellent job fulfilling both of their goals! hat The Walt Disney Company is a global leader in the industry of entertainment; it is a company that is continuously growing. The company always demonstrates its highly centralized and organized managerial decisions. From the previous table you can see the profits margin calculations, which is a profitability ratio calculated as operating income divided by revenue. Walt Disney Company’ s Profit Margin also deteriorated from 2008 to 2009 and slightly improved from 2009 to 2010 Thanks to the recent launch and growth of the company’s game development, new growth avenues are expected.